Ethical Issues for Advertising Tobacco Products Across

Ethical issues for advertising tobacco products across borders. A case for Social Contract Theory Question 1: How can SCT and ISCT address the controversial nature of advertising and promoting cigarettes across international borders? Base on the case study, The Social Contract Theory (SCT) generates a workable framework for solving ethical issues: * Sets main principles relevant to the organization in question * Recommends different principles for different communities * Determines the suitable marketing practices * Allows for theory of norms and values SCT captures two different types of social contracts- hypothetical and actual contracts used in living communities. It is the foundation of rules within communities with†¦show more content†¦Thus, Winfield has to concern the underage smoking to commit do not sell its products for the customers who are under 18 years old. Another example, from my own experience, when the customers purchase any beer or alcohol at the shops, club or bar, he customers have to show ID card to ensure that they are over 18 years old to buy these products. Question 3: In your opinion, does BAT pay sufficient attention to ethics when they market across national borders? From my opinion, BAT is not par sufficient attention to ethics when they market across national border, although BAT commit with the local countries to protect and follow the local community’s norms through SCT. Because BAT understood the risks and bad effects of tobacco when people smoke cigarettes that the reason why Australia and USA are countries which have strict policies to restrict tobacco’s promotion, advertisement and communication with public. BAT took advantages of loose rules in some developing Asia countries and Euro zone in terms of advertising and promoting cigarette in public to expand BAT’s marketing campaigns at these communities. The general trend in Asia and Euro zone will be similar with Australia and USA, BAT should maintain the way of marketing and communication in Euro and Asia countries as Australia and USA. Besides that, BAT can diversify their business in another way not only focusing on tobacco such as medicine field as producing nicot ine for analgesicsShow MoreRelatedTobacco And Its Effects On The United States1061 Words   |  5 PagesTobacco is the number one cause of preventable death in the United States. According to the American Lung Association in 2009, 20.6% of adults were current smokers. In 1970, the United States banned television and radio advertisements of cigarettes. Across the world countries battle similar issues in how to help prevent deaths, lower healthcare costs, and educate the population. Countries have banned advertising, posted health causes, renamed brands, and even included informational fliers inRead MoreThe Ethics Of Business Ethics1349 Words   |  6 Pagesabout advertising ethics. Advertising is practically unavoidable in today s world, we see it in the streets, shops, magazines, television, on the internet, hear it on the radio. In this essay I will describe two ethical issues in advertising, show why business leaders need to remember to launch ethical campaigns and also have and look into some examples from the business world. To understand what ethical advertising is we must familiarise ourselves with the terms ethics and advertising. EthicsRead MoreEthical Guidelines For The Marketing Industry1562 Words   |  7 PagesWhen it comes down to ethical guidelines it is pertinent that every industry have them. However, when consumers think of the marketing industry, they tend to think those are the most unethical people participating in those jobs. 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The supporters made a strong argument on the financial contribution of the tobacco industry to the Indian economy, in that they showed that not only the profits made in tax were low, but the spending made on health as a result of smoking, surpassedRead MoreThe Government Of India s Ban Of Cigarette Advertisement At Sporting Events893 Words   |  4 PagesOrganization which documented that tobacco accounted for over 3 million deaths in 1990, the figure rising to 4.023 million deaths in 1998. It was estimated that tobacco related deaths would rise to 8.4 million in 2020 and to 10 million in about 2030. There was an increasing fear that tobacco companies were inducing children and young people to begin experimenting with tobacco products, and in this way initiate regular smoking, and lifelong consumers of tobacco. 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Business ethics offers a tool for conducting business more effectivelyRead MoreThe Philip Morris Tobacco Company Essay1887 Words   |  8 PagesPhillip Morris Phillip Morris The Philip Morris tobacco company started in 1847 on a small street in London (Sanders, Wisse, Van, 2015). One of the primary goals is to be a socially creditworthy company, at both local and global level. Consequently this is the reason Philip Morris had passion for social performance. They began as a very small family business specializing in hand rolled cigarettes. In 1902, the company moved to New York City and merged. Even though the company stayed small by 1960Read MoreTobacco Advertising Is Illegal but Alcohol Is Not. Is This Hypocritical?3161 Words   |  13 PagesCOMM 3P14 – Media Industries Tobacco Advertising is Illegal, but Advertising for Alcohol is not, Is This Hypocritical? Rebecca Stewart 4574927 Russell Johnston Seminar 3 November 11, 2012 Advertisements are a vital part of any company’s marketing strategy, and are used to inform or persuade an audience about a certain product or service. In fact, North American companies are among the world’s highest advertisers (Boone et al., 2010, 502). Today, an average consumer is exposed to hundreds

The Olympic Games During The Cold War - 1788 Words

The Olympic Games has been a lens through which to scrutinize the world’s political, social, and economic spectacles. It has seen tsarist autocracy, fascism, despotism, and the great associated movements of the political solidity and contrariety of communism and capitalism. During the Cold War, sport was a sphere in which the USSR and the West competed bitterly. Following World War II, the Soviet Union utilized the Olympics to assure the world of its superiority and to prove communism’s stability as a political ideology. Purportedly amateur, sport meant a lot to Soviet authorities, as did awards and gold medals. Athletes often spent most of their time training in world-class facilities, even though they were meant to be factory workers or army officers. From 1950 to 1980, the United States exploited the Games as a platform to undertake a propaganda operation against communism, releasing an abundance of material to promote American ideals. On February 22, 1980, in Lake Placid, New York at the XII Winter Olympics, one unlikely hockey game served as a catalyst for newfound patriotism in America and marked the commencement of a new era in Soviet and American Cold War politics. The tensions between the United States and the U.S.S.R following the 1980 Winter Olympics and the Miracle on Ice represent strong, unwavering surges of nationalism. By analyzing the story of how 20 men and a determined head coach shocked the world- through the words of those present and affected-Show MoreRelatedTo What Extent Were the Moscow Olympic Games of 1980 Affected by Cold War Tensions?1624 Words   |  7 Pagesto analyze extensively the role that Cold War tensions played in the 1980 Moscow Olympic Games. The analysis seeks to understand the effect that politics, have on the organization, implementation and eventually success of sporting events such as the Olympics. In order to do so, the analysis will address the events leading up to, during and after the Mosco w Olympic Games of 1980. The Soviet invasion of Afghanistan in 1979 will be addressed to help place the games into perspective. Also, exchanges betweenRead MoreThere Are Many Different Factors That Have Shaped And Contributed1531 Words   |  7 Pagesthat have shaped and contributed to the modern Olympic movements from 1892 to 2002. The original idea of the Olympics was to make an international community not through race but through sports. It was much like the war games that the Greek city-states had. The Greek had formed the games to promote unity throughout Greece. However, as time passed on world events such as women s suffrage movements and war such as the Cold War began to change the Olympics. Other factors such as global marketing and nationalismRead MoreOlympics And The Cold War1657 Words   |  7 PagesJulia Zucker Mr. Pai US History 13 May 2015 1980 Olympics and the Cold War The 1980 Olympics became a predominant point of contention in the on-going Cold War between the two superpowers; the United States and the Soviet Union. Jimmy Carter, the President of the United States, and Leonid Brezhev, head of the Communist Party of the Soviet Union were at odds and combative towards each other’s political demands. Both leaders were relentless in their pursuit of internal strategic bureaucraticRead MoreAP World History Olympics DBQ1181 Words   |  5 Pagesmodern Olympic movement has been shaped by many differentiating factors over the years. It has been altered by social, political, and economic factors. 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Yes, women were for the first time allowed to participate in the ski jump, and other athletes fulfilled their Olympic dream, but the Cold War â€Å"magic† was not there. The Western and Russian Media played their share, the United States and Russia are currentlyRead MoreThe Olympic Games: Faster, Higher, Stronger1466 Words   |  6 PagesNations back their athletes financially to ensure they receive a medal. Winning gold in the Olympics Games is seen as the highest honor an athlete can achieve because of its prestigious image. The Olympics have not always been about the athletes. Nations competing have been victims of political scandals. When one country goes against another country, some people do not only view it as a fight for gold, but as a war amongst nations. Soccer fields have become battlegrounds and players, soldiers. SwimmingRead MorePierre de Coubertin and The Modern Olympic Movement Essay1270 Words   |  6 Pagesthe structural. 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Miracle specifically opened up with the historical

Vijayawada in the Krishna District of Andhra Pradesh Free Essays

A quadruplet is a multiplier that is lifted by four rotors. Unlike traditional helicopters, the quadruplet use 2 sets of propellers with 2 clockwise and 2 anti- clockwise. It was first designed by Louis Brute in 1907. We will write a custom essay sample on Vijayawada in the Krishna District of Andhra Pradesh or any similar topic only for you Order Now It lifted off the ground by using four propellers In four different directions. Although It could only go up for several feet, it was a great step for the development of quadruplets. More than a decade later, in the asses, more engineers and scientists developed their own types f oratorical. Edmond Machine, a French engineer and helicopter designer, successfully designed a multiplier with four rotors that were installed at the ends of four arms. It provided a very high stability at that time and marked a record of 360 meters traveling distance. As time has passed, the quadruplet has changed into different styles and models. In asses-1 sass, the world was undergoing a very rapid economic development. There was a huge demand for transportation of Industrial materials. The quadruplet was a machine that people always prefer to use. However, due to lack improvement of the quadruplet, it was still not adopted for industrial use. In recent years, many small scale quadruplet are widely used in many ways. As there are many advanced airplanes, quadruplets are no longer under consideration as a means to transport people or commodities. Instead, they are used in different areas, like ordnance surveying, rescue support, film taking etc. Nowadays, quadruplets are always equipped with a camera. The data recorded by a quadruplet can be directly sent to a computer or saved in a storage system. During the Chuan earthquake In 2008, landslides blocked miles of country roads and properties. The rescuers could not enter the affected area. Also, airplanes could land or fly over some of these remote areas. The situation in the affected area remained unknown for the rescuers. The quadruplet help people to assess the damage quickly and more accurately in the remote areas. The ID robotics quadruplet, supported by a simple GAPS controlled through a computer, allowed the rescue teams to locate the affected areas. As the quadruplet is small in size and invulnerable, it can travel to very inaccessible places. We no longer need to rely on expensive alternatives like helicopters. Another common application of the quadruplet Is video and film taking. In the old days, if we want to take some scenes in the sky, we would probably need to use an airplane to help us. However, it is very difficult for an airplane to fly between skyscrapers and along narrow streets like In Hong Kong. Yet, but using a quadruplet can help the directors to achieve this goal. Since the quadruplet can be controlled by remote control or through computer programs, people can control their quadruplet to any direction they like. No matter whether you are standing on a cliff, or in I OFF flexibility and effectiveness of film making. The above applications are not those which are common in most people’s lives. Many people cannot afford to buy a quadruplet. Even if they could afford one, there are few ways that they could use it. However, in the future, we will have a chance to see hundreds of quadruplets flying over our heads. The world largest online retailer Amazon introduced a new delivery system-?Prime Air. This futuristic system allows customers to get their ordered packages into their hands within half an hour via unmanned aerial vehicles. The specially designed aerial vehicle is based on a prototype of a quadruplet. There are clamps to hold a box under the copter. The aerial vehicle is equipped with and tracked by a very precise GAPS system. It can even direct the copter outside the shopper’s doorstep. In the future, the world’s population will keep increasing. Land will become more crowded. Other than open up underground areas, the air space is expected to open p when we have better technology capabilities. As online shopping is growing in popularity, the Prime Air not only can boost the efficiency and economic growth, it can greatly reduce the demand for land transportation. To make Prime Air practicable, many weaknesses need to be considered and solved. What people discuss the most is safety. People will probably feel frightened and worried when they see a flying machine whizzing Just ten meters above their heads. People will also wonder whether the clamps strong enough to hold the box without dropping it. Although the copter is tracked by a very accurate GAPS system, there are many physical obstacles like trees, streetlights, advertisements and even construction sites which are not shown or frequently updated in the system. The technologies nowadays may not be capable to direct the unmanned aerial vehicles to keep away from these obstacles. This puts a restriction on sending a copter to crowded and busy areas like Hong Kong or New York. In the meantime, engineers needs to consider other problems like weather, battery life, load capacity and security. A quadruplet for goods delivery use needs some kind f design to protect the electronic components inside it and this type of service would be highly susceptible to the weather conditions. If the quadruplet could only operate on dry days, the whole concept may somewhat lose it’s meaning of effective delivery. What’s more, there is no one guard the copter. How can we ensure it can safely and accurately fly to the destination? There are still many things need to deal with in the future to make an application like this a reality. In the future, accoutered will be more commonly used in different aspects. How to cite Vijayawada in the Krishna District of Andhra Pradesh, Papers

Academics and Practitioner Strategies †Free Samples to Students

Question: Discuss about the Academics and Practitioner Strategies. Answer: Introduction I have presented the key understanding of the effective business communication in this report. While doing the study I encountered that there are several communication styles which I can use to make my communication effective and efficient. I explored that viable correspondence is the fundamental segments for the individuals. I can correctly observe that if all hurdles related to communication is removed then usage of proper diagnostic tools can help a lot in vanquishing all kinds of problems related to communication. With the increasing changes in the growing business environment and changing economic factors, I have observed that I can use effective diagnostic tools to make my learning and communication more effective. I have also seen that with the use of specific gadgets and modern structure I can make viable communication with others. Diagnostic tools can also help me to identify my obstructions and issues in communication process and designs. With reference to my self assessmen t program, I have comprehended that I have distinctive issues in my communication styles. These communication issues and problems could be gauged by surveying proper level of questionnaire and adopting diagnostic tools to evaluate my own intents and programs. After evaluating the communication diagnostic tools and other issues in my communication styles I have considered that if I want to make convincing future in my life then I should put my sincere actions to evaluate every one of the cutoff points and negative rating in my communication diagnostic program. Effective communication diagnostic tools and self-reflection While carrying out my study I have encountered that there are several diagnostic tools which could be used by me to diagnose my problems and issues in determined approach. All through my appraisal program with the usage of these specific diagnostic instruments and self-reflection program, I have comprehended that I have distinctive issues and hurdles in my communication. I have realized that I need to improve my communication process if I want to make my personal and professional life better. , I have used only these five tools to diagnose my communication issues in easy and determined approach named as self- assessment scale, willingness to listen, Talk- holic, nonverbal immediacy scale- self report, individual report intercultural correspondence apprehension(PRICA). The first diagnostic tool which I have came across to gauge my communication is talk holic diagnostic tool. This tool mainly deals with the issue how well I could talk with others. In this tool I got 7 marks which showc ase my capability to pass on more than typical words in easy and determined approach with others. The second tool which I have considered is self assessment. In this tool I have got 6 marks which portrays that I have very scarcest progress in widening my words with various individuals. The third tool is related to willingness to listen, i.e. eagerness to listen. It reflects that I am very good in listing new creative words. Throughout my learning I have realized that I could make changes in my existing learning process. Fourth tool is the one which I have used is related to nonverbal immediacy scale- self report which reflects how splendidly I act or make response to the exercises. I got 7 marks in this diagnostic tool and I realized that I am really good in assessing items and transactions in effective manner. Finally the fifth tool is related to open individual report intercultural correspondence fear (PRICA). This highlights how I am dealing with my open talking issues. I got 7 m arks in this diagnostic tool. All these tools used by me shows that I need to utilize my proficiency to manage these issues by effectively utilizing proper diagnostic tools in determined approach. From exploring these above mentioned tools thus I have observed that if I use these scoring and rating, these could be utilized to make changes in my present effective communication tool. While doing this study I have encountered that I have several communication issues which I can overcome by properly using these communication tools. I can realize that if I am not being able to overcome issues related to communication then it will hamper my lifestyle. By using these analytic instruments of diagnostic tools I could easily identify communication problems in a more determined approach. While carrying out my study I can see that in order to mitigate my communication issues I have to change my lifestyle and use proper processes which can help to develop it. Thus diagnostic tools have helped me by highlighting problems that are related to my communication skills. However, while observing these tools I can find that these tools could hardly identify my deficiency that arises during my communication process, Assessing all these demonstrative tools, I can comprehend that I have got more than average marks which shows that I need to just polish my effective communication process. However, these diagnostic tools could help me to evaluate my shortcoming in effective communication process. Following issues I have noticed while using communication diagnostic tools and these are: Lack of attention, distractions to the receiver Frequent use of jargon With reference to these diagnostic tools which I have undertaken, I can observe that if I deploy these effective tools in a proper manner then I could recognize my weaknesses and strengths in communication skill. Since I received more than average marks in my communication skill, I have few problems in my communication skill. Thus it can be assessed that I have faced different issues in my past but with time I have been able to improve these issues that crop up during my communication process. Literature Review In order to achieve all accomplishment, effective communication plays an integral role. For overcoming challenges related to communications skill, usage of diagnostic tool helps in a large extent. Each and every individuals confront communication issue in their life and it is highlighted when that individual participate in communication process. Diagnostic tools are mainly utilized by individuals with a view to enhance their purposes and increase their communication in an effective and efficient manner. With increasing competition and exposure to these competitions, strongest of communication intent in human behavior is the most principal desires which is used by individuals to transmit required information and data to each other's in effective manner (Kissane, 2012). Communication capacities can only be developed by individuals themselves and this can be done by using appropriate communication skills. These appropriate ways includes staffing, planning, controlling, administrating internal and external factors to improvise learning outcomes in an effective manner. However, there are several diagnostic tools that could be feasible for changes in the communication issues. These tools could be utilized by some methods that help with relieving effective communication issues (Eggenberger, Heimerl Bennett, 2013). Communication skill boosts the self confidence in individuals. However, several features are to be highlighted while boosting this skill and these features mainly includes: clarity of purpose, conciseness, and effective use of grapevine, feedback, completeness and empathy. These features thus play an important role as far as communication is concerned (Chan, Purcell Power, 2016). There are several models of communication and all these are conceptual ones. Communication involves the process of sending and receiving messages from one part to another. Among the models of communication , six models are in practice. Shannon and Weaver model shows the functioning of technologies. Berlo model shows the SMCR phases of communication, these SMCR is sender message channel receiver model. Third is the Barnlund model which deals with the transactional model of communication. Here the model involves individuals engaging in the sending and receiving of messages. Fourth model is Schramms model, this model describes major dimensions and these are message, form, channel, destination and receiver. This model mainly shows the impact of a message on the other target of a message. The fifth model is the linear model that is a one way model to communicate with others. Finally the sixth model is the interactive model that shows the receiver and listener providing feedback to sender (Barnett, Nagy Hakim, 2017). Now the problems that crop up from diagnostic tools as discussed in the above discussion are discussed in this part. Attention plays an important role while carrying out the communication process, it is commonly thought to be significant factor that affects the skill. Without proper attention communication cannot be summarized as the transmission of message that evolves from sender to a receiver or in a reverse way. Since the importance of effective communication is immeasurable , attention is hugely required to attain skill in a proper way. The communication process is the guide towards realizing communication effectively but lack of attention crop up several problems during this process. Sharing common meaning between senders and receiver is the main purpose of communication. Individuals those follows the communication process effectively will have the opportunity to become more productive in all aspects of life. Understanding is an outcome of effective communication, however lack of attention creates huge problem and poses threat towards this understandings, this is because proper understanding can only result in an effective result and improper ones create problems and impact life in a greater extent (McCroskey, 2015) (Bartunek Rynes, 2014). Communication process commence with the sender and ends with the receiver. This sender can be an individual group who initiate the communication. This senders attitude, knowledge, experience and perception influence the message, here comes the importance of lack of attention, if the receiver suffers from problem of lack of attention then a message conveyed in different sense can be inferred to a different meaning that in reality have no link with that parent message. However, this problem does not evolve in case of written communication as this involves involvement of sensory organs, but the verbal communication involves only one sensory organ . Thus attentive skills plays significant role in effective communication skill (Bartunek Rynes, 2014). The second problem that evolves from the diagnostic tool is the frequent use of jargon. Jargon mainly shows a type of language that is used for purpose and may not be clearly understandable outside that topic. Jargons can be distinguishable from the rest of the language and this can be done by including some words that are specific to it, and narrower senses of words that out groups will have the probability to use it in a broader sense. Jargon is thus technical terminology or terminology that is specific to that activity (Kurtz, Silverman Draper, 2016) (Wright, Sparks O'hair, 2012). Communication is an activity of conveying information from sender to receiver, thus it is a medium of exchange of messages, thoughts and information. Often communication is considered as natural process that shows exchange of ideas. Hence the relationship between communication and human society is an immense one. However, this process of communication can be hampered from several factors and use of jargon can be considered as one such problem. If jargons are used then it becomes difficult to understand the message in an proper way and this is due to reason, jargon itself is a complex term as it becomes meaningless outside the topic. Thus huge problem can be faced if jargons are used frequently in a communication process. Thus for an effective communication knowledge on most used jargons is recommended as it will help in the long run to sustain communication in an improved way (Whiteley, 2017). Action Plan S.NO Task Details Days involved Start date End date Action plan prepared 1 Management of communication issues 180 Days 10Apr 17 6 Oct 17 Usage of legitimate learning and preparing program. Going to master's classes to deal with these issues. Executing legitimate timetable 8 days learning program 7 days aptitudes and advancement program to make successful change. 1days correspondence program to influence change in adapting new abilities and enjoyed theoretical to program. 2 INTERPERSONAL COMMUNCIATION PROGRMA 31 days 10 May 2017 11 Jun 2017 This is the one month program in which legitimate esteems and new denunciation style will be found out. This will help in relieving the correspondence issues. Gathering dialog and individual talk conduct will be attempted. Legitimate learning procedure and correspondence communication style will be arranged. 2.1 Implementation of discussion program and learning process 16 days 1Apr2017 16 Apr 2017 In this arrangement legitimate dialog program will be directed. For example, giving specific theme and distinguishing correspondence issues will be finished. This procedure and learning style will be utilized to recognize where I have to roll out to influence improvements in my correspondence to style Another program would be identified with executing new gathering exchange program. Classes will offer chance to possibility to stand up to the stage fear and enable them to make disparate considering while at the same time talking. It will likewise help person's certainty while managing diverse factors and issues in decided approach 2,2 Conducting seminars and program 15 Days 10 May 2017 25May 2017 This classes will be directed on week after week premise to feature the key expectations of successful communication. 3. Evaluation of own learning communication style 30 Days 10June 2017 9Jul 2017 In this procedure legitimate assessment would be finished by utilizing a few analytic instruments. These instruments reflects how well hopefuls have enhanced their correspondence goals. This should be possible just when individual distinguish his own particular faults and deficiency by utilizing a few symptomatic instruments. Nonetheless, change in this program should be possible by taking specialists advices an instructional course in powerful way. . 4. Training and development session 91 Days 1 May 2017 2Aug2017 In this program proper training program will be conducted. This process will be used to make improvement in the left part of communication style. 5. Conducting program 31 Days 15Aug 2017 16 Sep 2017 This program will exhibit the high number of applicant's gathering analyzing n and sharing individual and calling musings. This meeting will comprise 18 individuals in every session with the goal that they could share their own contemplations and thoughts. 6. Conducting meeting and seminars. 183 Days 10 May 2017 14 Aug2017 In this program legitimate preparing project will be led. This procedure will be utilized to influence change in the left piece of correspondence to style. This is related with 1 month learning process in which appropriate correspondence program will be directed. This has demonstrated that if hopefuls will take interest in appropriate way in these leading systems then their self-gaging procedure will help them to beat their issues. This meeting will experience every one of the issues and issues looked by individual in their correspondence style References Austin, E. W., Pinkleton, B. E. (2015). Strategic public relations management: Planning and managing effective communication campaigns(Vol. 10). Routledge. Barnett, S., Nagy, M. W., Hakim, R. C. (2017). Integration and assessment of the situation-background-assessment-recommendation framework into a pharmacotherapy skills laboratory for interprofessional communication and documentation.Currents in Pharmacy Teaching and Learning. Bartunek, J. M., Rynes, S. L. (2014). Academics and practitioners are alike and unlike: The paradoxes of academicpractitioner relationships. Chan, A., Purcell, A., Power, E. (2016). A systematic review of assessment and intervention strategies for effective clinical communication in culturally and linguistically diverse students.Medical education,50(9), 898-911. Eggenberger, E., Heimerl, K., Bennett, M. I. (2013). Communication skills training in dementia care: a systematic review of effectiveness, training content, and didactic methods in different care settings.International Psychogeriatrics,25(3), 345-358. Fui-Hoon Nah, F., Lee-Shang Lau, J., Kuang, J. (2001). Critical factors for successful implementation of enterprise systems. Business process management journal,7(3), 285-296. Kissane, D. W., Bylund, C. L., Banerjee, S. C., Bialer, P. A., Levin, T. T., Maloney, E. K., D'Agostino, T. A. (2012). Communication skills training for oncology professionals.Journal of Clinical Oncology,30(11), 1242-1247. Kurtz, S., Silverman, J., Draper, J. (2016).Teaching and learning communication skills in medicine. CRC press. Leonard, G., Potter, S. (2015). Developing effective communication tools for volcanic hazards in New Zealand, using social science.Global Volcanic Hazards and Risk,305. McCroskey, J. C. (2015).Introduction to rhetorical communication. Routledge. Whiteley, W. (Ed.). (2017).Language use and social change: problems of multilingualism with special reference to eastern Africa(Vol. 22). Routledge. Wright, K. B., Sparks, L., O'hair, H. D. (2012).Health communication in the 21st century. John Wiley Sons.